:root{
  --ink:#120E0C; --ink-2:#1C1714; --ink-3:#2A231F;
  --paper:#F5F1EA; --paper-2:#EBE5DB; --line:#D8CFC3;
  --red:#E0202B; --red-deep:#B5141E; --red-soft:#F0626A;
  --muted:#6B6158; --muted-d:#A99F95;
  --sans:'Archivo','Noto Sans SC',system-ui,sans-serif;
  --cn:'Noto Sans SC','Archivo',system-ui,sans-serif;
  --serif:'Instrument Serif',Georgia,serif;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--sans);background:var(--paper);color:var(--ink);-webkit-font-smoothing:antialiased;overflow-x:hidden}
html[lang="zh-CN"] body{font-family:var(--cn)}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
.wrap{width:min(1240px,100% - 48px);margin-inline:auto}
::selection{background:var(--red);color:#fff}

/* preloader */
.loader{position:fixed;inset:0;z-index:999;background:var(--ink);display:grid;place-items:center;transition:transform .9s var(--ease) .2s}
.loader.done{transform:translateY(-100%)}
.loader .mark{display:flex;align-items:center;font-weight:900;font-size:clamp(48px,9vw,110px);letter-spacing:-.03em;color:var(--paper);overflow:hidden}
.loader .mark span{display:inline-block;transform:translateY(110%);animation:rise .8s var(--ease) forwards}
.loader .mark .one{background:var(--red);padding:0 .18em;margin-left:.12em;transform:translateY(110%) skewX(-6deg);animation:riseSkew .8s var(--ease) .12s forwards}
@keyframes rise{to{transform:translateY(0)}}
@keyframes riseSkew{to{transform:translateY(0) skewX(-6deg)}}

/* logo + nav */
.logo{display:flex;align-items:center;font-weight:900;font-size:22px;letter-spacing:-.02em;line-height:1}
.logo b{background:var(--red);color:#fff;padding:4px 7px;margin-left:4px;transform:skewX(-6deg);display:inline-block}
.logo small{font-family:var(--cn);font-weight:900;font-size:14px;margin-left:8px;opacity:.85}
.nav{position:fixed;top:0;left:0;right:0;z-index:50;color:var(--paper);transition:background .4s,padding .4s,box-shadow .4s;padding:22px 0}
.nav.scrolled{background:rgba(18,14,12,.86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);padding:14px 0;box-shadow:0 1px 0 rgba(255,255,255,.06)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;gap:24px}
.nav ul{display:flex;gap:34px;list-style:none;font-size:15px;font-weight:500}
.nav ul a{position:relative;opacity:.82;transition:opacity .3s}
.nav ul a::after{content:"";position:absolute;left:0;bottom:-6px;height:2px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:right;transition:transform .4s var(--ease)}
.nav ul a:hover{opacity:1}.nav ul a:hover::after{transform:scaleX(1);transform-origin:left}
.nav-right{display:flex;align-items:center;gap:14px}
.lang{display:flex;border:1px solid rgba(245,241,234,.25);border-radius:99px;padding:3px;font-size:13px;font-weight:700;position:relative}
.lang a{position:relative;z-index:1;padding:6px 12px;border-radius:99px;transition:color .3s}
.lang .pill{position:absolute;top:3px;bottom:3px;left:3px;width:calc(50% - 3px);background:var(--paper);border-radius:99px;transition:transform .45s var(--ease)}
.lang[data-active="en"] .pill{transform:translateX(100%)}
.lang a.on{color:var(--ink)}
.burger{display:none;width:42px;height:42px;border-radius:50%;border:1px solid rgba(245,241,234,.25);position:relative}
.burger i{position:absolute;left:12px;right:12px;height:2px;background:var(--paper);transition:transform .4s var(--ease),top .4s var(--ease)}
.burger i:nth-child(1){top:16px}.burger i:nth-child(2){top:24px}
.menu-open .burger i:nth-child(1){top:20px;transform:rotate(45deg)}
.menu-open .burger i:nth-child(2){top:20px;transform:rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:45;background:var(--ink);color:var(--paper);display:flex;flex-direction:column;justify-content:center;padding:0 32px;clip-path:circle(0% at calc(100% - 45px) 45px);transition:clip-path .7s var(--ease)}
.menu-open .mobile-menu{clip-path:circle(150% at calc(100% - 45px) 45px)}
.mobile-menu a{font-size:40px;font-weight:800;padding:10px 0;border-bottom:1px solid var(--ink-3);opacity:0;transform:translateY(20px);transition:opacity .5s,transform .5s var(--ease)}
.menu-open .mobile-menu a{opacity:1;transform:none}

/* buttons */
.btn{position:relative;display:inline-flex;align-items:center;gap:10px;padding:16px 26px;border-radius:99px;font-weight:700;font-size:15px;overflow:hidden;isolation:isolate;transition:transform .35s var(--ease),color .35s}
.btn .arrow{transition:transform .35s var(--ease)}
.btn:hover .arrow{transform:translateX(4px) rotate(-45deg)}
.btn-red{background:var(--red);color:#fff}
.btn-red::before{content:"";position:absolute;inset:0;background:var(--paper);transform:translateY(101%);transition:transform .45s var(--ease);z-index:-1;border-radius:inherit}
.btn-red:hover{color:var(--ink)}.btn-red:hover::before{transform:none}
.btn-ghost{border:1px solid currentColor}
.btn-ghost::before{content:"";position:absolute;inset:0;background:currentColor;opacity:0;transition:opacity .3s;z-index:-1}
.btn-ghost:hover::before{opacity:.08}
.btn-sm{padding:11px 18px;font-size:14px}
.ripple{position:absolute;border-radius:50%;transform:scale(0);background:rgba(255,255,255,.45);animation:ripple .7s ease-out forwards;pointer-events:none}
@keyframes ripple{to{transform:scale(4);opacity:0}}

/* hero */
.hero{position:relative;min-height:100vh;background:var(--ink);color:var(--paper);overflow:hidden;display:flex;align-items:center;padding:140px 0 90px}
.hero::before{content:"";position:absolute;width:900px;height:900px;right:-260px;top:-240px;background:radial-gradient(circle,rgba(224,32,43,.38),transparent 62%);filter:blur(10px);animation:glow 9s ease-in-out infinite alternate}
.hero::after{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(245,241,234,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(245,241,234,.04) 1px,transparent 1px);background-size:72px 72px;mask-image:radial-gradient(ellipse at 30% 50%,#000 20%,transparent 75%);-webkit-mask-image:radial-gradient(ellipse at 30% 50%,#000 20%,transparent 75%)}
@keyframes glow{to{transform:translate(-80px,60px) scale(1.1)}}
.hero .wrap{position:relative;z-index:2;display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--red-soft)}
.eyebrow::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--red);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(224,32,43,.6)}70%{box-shadow:0 0 0 12px rgba(224,32,43,0)}100%{box-shadow:0 0 0 0 rgba(224,32,43,0)}}
.hero .hero-h{font-size:clamp(44px,6.4vw,92px);line-height:1.02;font-weight:800;letter-spacing:-.035em;margin:26px 0 26px}
html[lang="zh-CN"] .hero .hero-h{letter-spacing:-.01em;line-height:1.15;font-weight:900}
.hero .hero-h .line{display:block;overflow:hidden;padding-bottom:.06em}
.hero .hero-h .line>span{display:inline-block;transform:translateY(105%);transition:transform 1.1s var(--ease)}
.loaded .hero .hero-h .line>span{transform:none}
.loaded .hero .hero-h .line:nth-child(2)>span{transition-delay:.1s}
.loaded .hero .hero-h .line:nth-child(3)>span{transition-delay:.2s}
.hero .hero-h em{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--red-soft)}
html[lang="zh-CN"] .hero .hero-h em{font-family:var(--cn);font-style:normal;font-weight:900;color:var(--red)}
.hero p.lead{font-size:clamp(17px,1.4vw,20px);line-height:1.65;color:var(--muted-d);max-width:540px}
.hero .ctas{display:flex;gap:14px;flex-wrap:wrap;margin-top:38px}
.fade-in{opacity:0;transform:translateY(24px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
.loaded .fade-in{opacity:1;transform:none}
.loaded .fade-in.d1{transition-delay:.35s}.loaded .fade-in.d2{transition-delay:.5s}
.hero-stack{position:relative;height:600px}
.float-card{position:absolute;border-radius:22px;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.55);border:1px solid rgba(245,241,234,.12);background:var(--ink-2);opacity:0;transition:opacity 1.2s var(--ease),transform .25s linear}
.loaded .float-card{opacity:1}
.float-card img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease)}
.float-card:hover img{transform:scale(1.07)}
.float-card .tag{position:absolute;left:14px;bottom:14px;background:rgba(18,14,12,.72);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);padding:8px 14px;border-radius:99px;font-size:13px;font-weight:600}
.float-card .tag i{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--red);margin-right:8px;vertical-align:1px}
.fc1{width:58%;height:68%;left:4%;top:4%}
.fc2{width:46%;height:52%;right:0;top:20%}
.fc3{width:44%;height:40%;left:24%;bottom:0}
.bob{animation:bob 7s ease-in-out infinite}
.fc2.bob{animation-delay:-2s}.fc3.bob{animation-delay:-4s}
@keyframes bob{50%{translate:0 -14px}}
.scroll-hint{position:absolute;left:50%;bottom:28px;transform:translateX(-50%);z-index:2;font-size:12px;letter-spacing:.2em;color:var(--muted-d);display:flex;flex-direction:column;align-items:center;gap:10px}
.scroll-hint::after{content:"";width:1px;height:44px;background:linear-gradient(var(--paper),transparent);animation:drip 2s infinite}
@keyframes drip{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}

/* marquee */
.marquee{background:var(--red);color:#fff;overflow:hidden;padding:20px 0;transform:rotate(-1.2deg);margin:-26px -10px 0;position:relative;z-index:3}
.marquee .track{display:flex;width:max-content;animation:marq 34s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee span{font-size:22px;font-weight:800;white-space:nowrap;padding:0 26px;display:flex;align-items:center;gap:52px}
.marquee span::after{content:"✦";font-size:16px;opacity:.7}
@keyframes marq{to{transform:translateX(-50%)}}

/* sections */
section{position:relative}
.sec{padding:140px 0}
.sec-head{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-bottom:64px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(36px,4.6vw,64px);line-height:1.06;font-weight:800;letter-spacing:-.03em;max-width:780px}
html[lang="zh-CN"] .sec-head h2{letter-spacing:0;line-height:1.2;font-weight:900}
.sec-head h2 em{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--red)}
html[lang="zh-CN"] .sec-head h2 em{font-family:var(--cn);font-style:normal;font-weight:900}
.sec-head p{max-width:400px;color:var(--muted);line-height:1.7;font-size:16px}
.label{font-size:13px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--red);margin-bottom:18px;display:block}
.reveal{opacity:0;transform:translateY(40px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal-img{clip-path:inset(12% 12% 12% 12% round 22px);transition:clip-path 1.4s var(--ease)}
.reveal-img.in{clip-path:inset(0 0 0 0 round 22px)}

/* challenges (flip cards) */
.pains{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.pain{perspective:1200px;height:330px;cursor:pointer}
.pain .inner{position:relative;width:100%;height:100%;transition:transform .9s var(--ease);transform-style:preserve-3d}
.pain:hover .inner,.pain.flip .inner{transform:rotateY(180deg)}
.pain .face{position:absolute;inset:0;border-radius:22px;padding:32px;display:flex;flex-direction:column;backface-visibility:hidden;-webkit-backface-visibility:hidden}
.pain .front{background:var(--paper-2)}
.pain .back{background:var(--red);color:#fff;transform:rotateY(180deg)}
.pain .q{font-family:var(--serif);font-size:80px;line-height:.6;color:var(--red)}
.pain h3{font-size:24px;font-weight:800;line-height:1.3;margin-top:auto}
.pain .hint{font-size:13px;color:var(--muted);margin-top:18px;display:flex;align-items:center;gap:8px}
.pain .hint::before{content:"↻";color:var(--red);font-size:16px}
.pain .back small{font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;opacity:.8}
.pain .back p{font-size:19px;line-height:1.55;font-weight:600;margin-top:auto}
.pain .back a{margin-top:20px;font-size:14px;font-weight:700;display:inline-flex;gap:8px;border-bottom:1px solid rgba(255,255,255,.5);align-self:start;padding-bottom:3px}

/* services (expandable rows) */
.services-sec{background:var(--ink);color:var(--paper)}
.services-sec .sec-head p{color:var(--muted-d)}
.srow{border-top:1px solid var(--ink-3);position:relative}
.srow:last-child{border-bottom:1px solid var(--ink-3)}
.shead{display:grid;grid-template-columns:90px 1fr 1.25fr 56px;gap:30px;align-items:center;padding:38px 0;cursor:pointer;position:relative;width:100%;text-align:left}
.shead::before{content:"";position:absolute;left:-24px;right:-24px;top:0;bottom:0;background:var(--ink-2);opacity:0;transition:opacity .4s;z-index:-1;border-radius:18px}
.shead:hover::before{opacity:1}
.srow{isolation:isolate}
.shead .n{font-size:14px;font-weight:700;color:var(--red-soft)}
.shead h3{font-size:clamp(26px,2.8vw,40px);font-weight:800;letter-spacing:-.02em;line-height:1.15;transition:transform .5s var(--ease),color .3s}
.shead:hover h3{transform:translateX(10px)}
.srow.open .shead h3{color:var(--red-soft)}
.shead .val{font-size:17px;line-height:1.6;color:var(--muted-d)}
.shead .val b{color:var(--paper);font-weight:700}
.shead .pl{width:52px;height:52px;border-radius:50%;border:1px solid var(--ink-3);display:grid;place-items:center;font-size:22px;transition:transform .5s var(--ease),background .3s,border-color .3s}
.shead:hover .pl{border-color:var(--paper)}
.srow.open .pl{transform:rotate(45deg);background:var(--red);border-color:var(--red)}
.sbody{display:grid;grid-template-rows:0fr;transition:grid-template-rows .7s var(--ease)}
.srow.open .sbody{grid-template-rows:1fr}
.sbody>div{overflow:hidden}
.sgrid{display:grid;grid-template-columns:90px 1fr 1fr 300px;gap:30px;padding:0 0 46px}
.sgrid h4{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red-soft);margin-bottom:14px}
.sgrid ul{list-style:none}
.sgrid li{padding:11px 0;border-top:1px solid var(--ink-3);font-size:15px;display:flex;gap:10px;color:var(--paper);opacity:0;transform:translateY(10px);transition:opacity .5s,transform .5s var(--ease)}
.srow.open .sgrid li{opacity:1;transform:none}
.srow.open .sgrid li:nth-child(2){transition-delay:.06s}.srow.open .sgrid li:nth-child(3){transition-delay:.12s}.srow.open .sgrid li:nth-child(4){transition-delay:.18s}
.sgrid .do li::before{content:"→";color:var(--red-soft)}
.sgrid .get li::before{content:"✓";color:var(--red-soft);font-weight:800}
.proof{border-radius:18px;overflow:hidden;position:relative;aspect-ratio:4/3;cursor:pointer;background:var(--ink-2)}
.proof img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.proof:hover img{transform:scale(1.07)}
.proof span{position:absolute;left:12px;right:12px;bottom:12px;background:rgba(18,14,12,.8);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border-radius:12px;padding:10px 14px;font-size:13px;font-weight:600;display:flex;justify-content:space-between;gap:10px}
.proof span::after{content:"→";color:var(--red-soft)}
.hover-img{position:fixed;left:0;top:0;width:260px;height:320px;border-radius:18px;overflow:hidden;pointer-events:none;z-index:60;opacity:0;transform:translate(-50%,-50%) scale(.6) rotate(-6deg);transition:opacity .35s,transform .5s var(--ease);box-shadow:0 30px 60px rgba(0,0,0,.5)}
.hover-img.show{opacity:1;transform:translate(-50%,-50%) scale(1) rotate(-3deg)}
.hover-img img{width:100%;height:100%;object-fit:cover}

/* approach */
.approach{background:var(--paper-2)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;position:relative}
.steps .bar{position:absolute;top:28px;left:28px;right:28px;height:2px;background:var(--line)}
.steps .bar i{position:absolute;inset:0;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform 2s var(--ease)}
.steps.in .bar i{transform:scaleX(1)}
.step .dot{width:56px;height:56px;border-radius:50%;background:var(--paper);border:2px solid var(--line);display:grid;place-items:center;font-weight:800;position:relative;z-index:1;transition:all .5s var(--ease)}
.steps.in .step .dot{background:var(--red);border-color:var(--red);color:#fff}
.steps.in .step:nth-child(3) .dot{transition-delay:.5s}.steps.in .step:nth-child(4) .dot{transition-delay:1s}.steps.in .step:nth-child(5) .dot{transition-delay:1.5s}
.step h3{font-size:30px;font-weight:800;margin:28px 0 4px;letter-spacing:-.02em}
.step .en{font-family:var(--serif);font-style:italic;font-size:22px;color:var(--red);display:block;margin-bottom:12px}
.step p{color:var(--muted);line-height:1.7;font-size:15px}

/* results + brands */
.results{background:var(--ink);color:var(--paper);padding:110px 0 0;overflow:hidden}
.results .grid{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:10px 30px;border-left:1px solid var(--ink-3);cursor:pointer;transition:transform .4s var(--ease)}
.stat:first-child{border-left:0;padding-left:0}
.stat:hover{transform:translateY(-6px)}
.stat .v{font-size:clamp(44px,5vw,72px);font-weight:900;letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums}
.stat .v sup{color:var(--red);font-size:.5em;vertical-align:.7em;margin-left:2px}
.stat .k{margin-top:16px;color:var(--muted-d);font-size:15px;line-height:1.55}
.stat .src{margin-top:10px;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--red-soft)}
.stat .src::after{content:" →";opacity:0;transition:opacity .3s}
.stat:hover .src::after{opacity:1}
.brands{padding:80px 0 100px}
.brands .label{text-align:center;color:var(--muted-d)}
.brands .row{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 46px;padding-top:30px;border-top:1px solid var(--ink-3)}
.brands .row span{font-size:clamp(20px,2.2vw,30px);font-weight:800;letter-spacing:-.02em;color:var(--muted-d);opacity:.6;transition:all .4s var(--ease)}
.brands .row span:hover{opacity:1;color:var(--paper);transform:scale(1.06)}

/* cases carousel */
.work{overflow:hidden}
.c-ctrl{display:flex;align-items:center;gap:12px}
.c-ctrl button{width:56px;height:56px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;font-size:20px;transition:all .35s var(--ease)}
.c-ctrl button:hover{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.c-track{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding:0 max(24px,calc((100vw - 1240px)/2)) 10px;cursor:grab;scroll-padding-left:max(24px,calc((100vw - 1240px)/2))}
.c-track::-webkit-scrollbar{display:none}
.c-track.drag{cursor:grabbing;scroll-snap-type:none}
.c-track.drag .card{pointer-events:none}
.card{flex:0 0 min(400px,78vw);scroll-snap-align:start;user-select:none}
.card .media{position:relative;border-radius:22px;overflow:hidden;aspect-ratio:4/5;background:var(--paper-2)}
.card .media img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease);-webkit-user-drag:none}
.card:hover .media img{transform:scale(1.06)}
.card .media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 50%,rgba(18,14,12,.7))}
.card .chip{position:absolute;top:16px;left:16px;z-index:2;background:var(--paper);color:var(--ink);font-size:12px;font-weight:700;padding:7px 12px;border-radius:99px}
.card .kpi{position:absolute;left:20px;bottom:20px;right:20px;z-index:2;color:#fff;font-weight:900;font-size:34px;letter-spacing:-.02em;line-height:1.1}
.card .kpi small{display:block;font-size:14px;font-weight:500;opacity:.85;letter-spacing:0;margin-top:4px}
.card .open{position:absolute;right:16px;top:16px;z-index:2;width:44px;height:44px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;transform:scale(0) rotate(-90deg);transition:transform .5s var(--ease)}
.card:hover .open{transform:none}
.card h3{font-size:21px;font-weight:800;margin-top:18px;line-height:1.3}
.card .meta{color:var(--muted);font-size:14px;margin-top:6px}
.c-bar{height:2px;background:var(--line);margin-top:40px;position:relative;overflow:hidden;border-radius:2px}
.c-bar i{position:absolute;left:0;top:0;bottom:0;width:20%;background:var(--red);transition:transform .3s,width .3s}

/* work wall */
.wall{padding:30px 0 0;display:flex;flex-direction:column;gap:18px}
.wall .row{display:flex;gap:18px;width:max-content;animation:marq 60s linear infinite}
.wall .row.rev{animation-direction:reverse;animation-duration:70s}
.wall:hover .row{animation-play-state:paused}
.wall figure{width:240px;height:300px;border-radius:18px;overflow:hidden;position:relative;flex:none;cursor:zoom-in}
.wall figure img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease),filter .5s}
.wall:hover figure img{filter:grayscale(.6) brightness(.8)}
.wall figure:hover img{filter:none;transform:scale(1.06)}
.wall figcaption{position:absolute;left:10px;right:10px;bottom:10px;background:rgba(18,14,12,.8);color:var(--paper);padding:8px 12px;border-radius:10px;font-size:12px;font-weight:600;transform:translateY(140%);transition:transform .5s var(--ease)}
.wall figure:hover figcaption{transform:none}

/* mid CTA */
.mid-cta{margin-top:90px;background:var(--red);color:#fff;border-radius:28px;padding:56px;display:flex;justify-content:space-between;align-items:center;gap:30px;flex-wrap:wrap;position:relative;overflow:hidden}
.mid-cta::before{content:"";position:absolute;width:420px;height:420px;border-radius:50%;border:1px solid rgba(255,255,255,.25);right:-120px;top:-180px;animation:spin 30s linear infinite}
.mid-cta h3{font-size:clamp(28px,3.2vw,44px);font-weight:900;letter-spacing:-.02em;line-height:1.2;max-width:640px}
.mid-cta .btn-red{background:var(--ink)}
@keyframes spin{to{transform:rotate(360deg)}}

/* why */
.why{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}
.why-img{position:relative;border-radius:22px;overflow:hidden;aspect-ratio:4/5}
.why-img img{width:100%;height:115%;object-fit:cover;will-change:transform}
.why-img .badge{position:absolute;right:20px;top:20px;width:130px;height:130px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;text-align:center;font-weight:800;font-size:14px;line-height:1.25}
.why-img .badge b{display:block;font-size:30px}
.points{display:flex;flex-direction:column}
.point{padding:30px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:60px 1fr;gap:10px}
.point:last-child{border-bottom:1px solid var(--line)}
.point .n{font-weight:800;color:var(--red);font-size:14px;padding-top:6px}
.point h3{font-size:24px;font-weight:800;margin-bottom:8px}
.point p{color:var(--muted);line-height:1.7;font-size:15px}

/* contact */
.contact{background:var(--ink);color:var(--paper);overflow:hidden}
.contact .grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px}
.big-cta{font-size:clamp(44px,6vw,88px);font-weight:900;letter-spacing:-.04em;line-height:1}
html[lang="zh-CN"] .big-cta{letter-spacing:0;line-height:1.15}
.big-cta em{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--red-soft)}
html[lang="zh-CN"] .big-cta em{font-family:var(--cn);font-style:normal;font-weight:900;color:var(--red)}
.c-list{margin-top:50px}
.c-list a,.c-list div{display:flex;justify-content:space-between;align-items:center;padding:20px 0;border-top:1px solid var(--ink-3);font-size:17px;transition:padding .4s var(--ease),color .3s}
.c-list a:hover{padding-left:12px;color:var(--red-soft)}
.c-list span{color:var(--muted-d);font-size:13px;letter-spacing:.14em;text-transform:uppercase}
form{background:var(--ink-2);border:1px solid var(--ink-3);border-radius:26px;padding:44px;display:grid;grid-template-columns:1fr 1fr;gap:18px;position:relative;overflow:hidden}
.field{position:relative;display:flex;flex-direction:column}
.field.full{grid-column:1/-1}
.field input,.field select,.field textarea{background:transparent;border:0;border-bottom:1px solid var(--ink-3);color:var(--paper);font:inherit;font-size:16px;padding:26px 0 10px;outline:none;border-radius:0;appearance:none;-webkit-appearance:none}
.field textarea{resize:vertical;min-height:110px}
.field select option{background:var(--ink-2)}
.field label{position:absolute;left:0;top:26px;color:var(--muted-d);font-size:15px;pointer-events:none;transition:all .35s var(--ease)}
.field input:focus+label,.field input:not(:placeholder-shown)+label,.field textarea:focus+label,.field textarea:not(:placeholder-shown)+label,.field select+label{top:0;font-size:12px;letter-spacing:.1em;color:var(--red-soft)}
.field .line{position:absolute;left:0;bottom:0;height:2px;width:100%;background:var(--red);transform:scaleX(0);transform-origin:left;transition:transform .5s var(--ease)}
.field input:focus~.line,.field textarea:focus~.line,.field select:focus~.line{transform:scaleX(1)}
form .btn{justify-self:start;margin-top:10px}
.sent{position:absolute;inset:0;background:var(--red);display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:14px;padding:40px;clip-path:circle(0% at 50% 100%);transition:clip-path .9s var(--ease)}
.sent.show{clip-path:circle(150% at 50% 100%)}
.sent h3{font-size:34px;font-weight:900}
.sent svg{width:70px;height:70px}
.sent svg path{stroke-dasharray:60;stroke-dashoffset:60;transition:stroke-dashoffset .8s .5s var(--ease)}
.sent.show svg path{stroke-dashoffset:0}

/* footer */
footer{background:var(--ink);color:var(--muted-d);padding:0 0 40px;border-top:1px solid var(--ink-3)}
.foot-big{font-size:clamp(70px,17vw,250px);font-weight:900;letter-spacing:-.05em;color:var(--paper);line-height:.9;padding:60px 0 40px;display:flex;align-items:baseline;white-space:nowrap;overflow:hidden}
.foot-big b{background:var(--red);padding:0 .12em;margin-left:.08em;transform:skewX(-6deg);display:inline-block;color:#fff}
.foot-row{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:14px;padding-top:24px;border-top:1px solid var(--ink-3)}
.socials{display:flex;gap:10px}
.socials a{min-width:42px;height:42px;padding:0 10px;border-radius:99px;border:1px solid var(--ink-3);display:grid;place-items:center;font-size:12px;font-weight:800;color:var(--paper);transition:all .35s var(--ease)}
.socials a:hover{background:var(--red);border-color:var(--red);transform:translateY(-4px)}
.to-top{position:fixed;right:24px;bottom:24px;z-index:40;width:52px;height:52px;border-radius:50%;background:var(--red);color:#fff;display:grid;place-items:center;box-shadow:0 10px 30px rgba(224,32,43,.4);transform:scale(0);transition:transform .4s var(--ease)}
.to-top.show{transform:scale(1)}
.to-top svg{position:absolute;inset:-4px;width:60px;height:60px;transform:rotate(-90deg)}
.to-top circle{fill:none;stroke:var(--red);stroke-width:2;stroke-dasharray:176;stroke-dashoffset:176}

/* modal + lightbox */
.modal{position:fixed;inset:0;z-index:100;display:flex;align-items:center;justify-content:center;padding:24px;pointer-events:none}
.modal .bg{position:absolute;inset:0;background:rgba(18,14,12,.82);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);opacity:0;transition:opacity .5s}
.modal.open{pointer-events:auto}.modal.open .bg{opacity:1}
.modal .box{position:relative;width:min(1180px,100%);max-height:calc(100vh - 48px);background:var(--paper);border-radius:28px;overflow:hidden;display:grid;grid-template-columns:1.15fr .85fr;transform:translateY(60px) scale(.96);opacity:0;transition:transform .7s var(--ease),opacity .5s}
.modal.open .box{transform:none;opacity:1}
.slider{position:relative;background:var(--ink);min-height:560px;overflow:hidden}
.slides{display:flex;height:100%;transition:transform .8s var(--ease)}
.slides img{min-width:100%;height:100%;object-fit:contain;max-height:calc(100vh - 48px)}
.s-nav{position:absolute;bottom:18px;left:18px;right:18px;display:flex;justify-content:space-between;align-items:center}
.s-nav button{width:46px;height:46px;border-radius:50%;background:rgba(245,241,234,.15);color:#fff;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);display:grid;place-items:center;transition:background .3s}
.s-nav button:hover{background:var(--red)}
.dots{display:flex;gap:6px}.dots i{width:7px;height:7px;border-radius:99px;background:rgba(255,255,255,.4);transition:all .4s var(--ease)}.dots i.on{width:26px;background:#fff}
.m-body{padding:48px 44px;overflow:auto}
.m-body .chip{display:inline-block;background:var(--red);color:#fff;padding:6px 12px;border-radius:99px;font-size:12px;font-weight:700}
.m-body h3{font-size:34px;font-weight:900;letter-spacing:-.02em;line-height:1.15;margin:18px 0 16px}
.m-body p{color:var(--muted);line-height:1.75;font-size:15px}
.m-body h4{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--red);margin:28px 0 12px}
.m-kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.m-kpis div{background:var(--paper-2);border-radius:16px;padding:18px}
.m-kpis b{display:block;font-size:26px;font-weight:900;letter-spacing:-.02em}
.m-kpis span{font-size:13px;color:var(--muted)}
.m-tags{display:flex;flex-wrap:wrap;gap:8px}
.m-tags span{border:1px solid var(--line);padding:7px 12px;border-radius:99px;font-size:13px}
.m-body .btn{margin-top:30px}
.close{position:absolute;top:16px;right:16px;z-index:3;width:46px;height:46px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font-size:22px;transition:transform .4s var(--ease),background .3s}
.close:hover{transform:rotate(90deg);background:var(--red)}
.lightbox{position:fixed;inset:0;z-index:110;background:rgba(18,14,12,.94);display:grid;place-items:center;padding:30px;opacity:0;pointer-events:none;transition:opacity .4s}
.lightbox.open{opacity:1;pointer-events:auto}
.lightbox img{max-width:min(1100px,100%);max-height:86vh;border-radius:14px;transform:scale(.92);transition:transform .6s var(--ease)}
.lightbox.open img{transform:none}
.lightbox p{color:var(--paper);margin-top:16px;text-align:center;font-weight:600}

[data-i18n]{transition:opacity .25s}
.swapping [data-i18n]{opacity:0}

/* responsive */
@media (max-width:1024px){
  .nav ul{display:none}.burger{display:block}.nav .btn-sm{display:none}
  .hero .wrap{grid-template-columns:1fr}.hero-stack{height:440px}
  .pains{grid-template-columns:1fr 1fr}
  .shead{grid-template-columns:60px 1fr 52px}.shead .val{grid-column:2/3}
  .sgrid{grid-template-columns:1fr 1fr}.sgrid .sp{display:none}.sgrid .proof-col{grid-column:1/-1}.proof{aspect-ratio:16/9}
  .results .grid{grid-template-columns:1fr 1fr;row-gap:50px}.stat:nth-child(3){border-left:0;padding-left:0}
  .steps{grid-template-columns:1fr 1fr;row-gap:50px}.steps .bar{display:none}
  .why,.contact .grid{grid-template-columns:1fr;gap:50px}
  .modal .box{grid-template-columns:1fr;overflow:auto}.slider{min-height:360px;height:52vh}
  .hover-img{display:none}
}
@media (max-width:640px){
  .wrap{width:calc(100% - 32px)}
  .sec{padding:90px 0}
  .hero{padding:120px 0 80px}.hero-stack{height:360px}
  .pains{grid-template-columns:1fr}.pain{height:260px}
  .shead{grid-template-columns:1fr 52px;gap:14px;padding:28px 0}.shead .n{grid-column:1/-1}.shead .val{grid-column:1/-1;grid-row:3}
  .sgrid{grid-template-columns:1fr}
  .results .grid{grid-template-columns:1fr}.stat{border-left:0!important;padding-left:0!important;border-top:1px solid var(--ink-3);padding-top:28px}
  .steps{grid-template-columns:1fr}
  .wall figure{width:170px;height:220px}
  .mid-cta{padding:36px 28px}
  form{grid-template-columns:1fr;padding:28px}
  .m-body{padding:32px 24px}
}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition-duration:.01ms!important}.reveal,.fade-in{opacity:1;transform:none}.hero .hero-h .line>span{transform:none}.reveal-img{clip-path:none}}

/* no-js + SEO additions */
.no-js .reveal,.no-js .fade-in{opacity:1;transform:none}.no-js .reveal-img{clip-path:none}.no-js .hero .hero-h .line>span{transform:none}.no-js .float-card{opacity:1}
h1.eyebrow{margin:0}
.lang a{display:block}
.faq{background:var(--paper)}
.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:80px;align-items:start}
.faq-h{font-size:clamp(34px,4vw,54px);font-weight:900;letter-spacing:-.02em;line-height:1.15;margin-bottom:20px}
.faq-h em{font-family:var(--serif);font-style:italic;font-weight:400;color:var(--red)}
html[lang="zh-CN"] .faq-h em{font-family:var(--cn);font-style:normal;font-weight:900}
.faq-p{color:var(--muted);line-height:1.7}
.qa{border-top:1px solid var(--line)}
.qa:last-child{border-bottom:1px solid var(--line)}
.qa summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:26px 0;cursor:pointer;font-size:20px;font-weight:800;transition:color .3s}
.qa summary::-webkit-details-marker{display:none}
.qa summary:hover{color:var(--red)}
.qa summary i{font-style:normal;flex:none;width:40px;height:40px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;font-size:20px;transition:transform .5s var(--ease),background .3s,color .3s}
.qa[open] summary i{transform:rotate(45deg);background:var(--red);border-color:var(--red);color:#fff}
.qa p{padding:0 60px 28px 0;color:var(--muted);line-height:1.8;font-size:16px;animation:qaIn .5s var(--ease)}
@keyframes qaIn{from{opacity:0;transform:translateY(-8px)}to{opacity:1;transform:none}}
.foot-seo{display:flex;flex-direction:column;gap:6px;font-size:13px;line-height:1.6;padding-bottom:24px}
.foot-seo a:hover{color:var(--paper)}
@media (max-width:1024px){.faq-grid{grid-template-columns:1fr;gap:40px}}
@media (max-width:640px){.qa summary{font-size:17px}.qa p{padding-right:0}}